SEO/GEO experience
Shayna has been supporting teams in SEO and, most recently, GEO across industries, agencies, countries and clients of all sizes - from small business to enterprise - since 2006.
Success follows an open mind and well-tested toolkit
Like many, I started out as a subject matter expert. In 2006, that meant copywriting and SEO, which quickly evolved into a deeper interest in search strategy and advisory work.
Over the years, I’ve worked alongside experts in website and eCommerce builds, experience design, media and advertising and tech - plus dozens of sharp marketing managers and freelancers. Seeing how different specialists approach the same problem has shaped how I think and work.
With that breadth of experience, I now approach every project with a generalist mindset, drawing on a well-stocked toolkit of marketing techniques to deliver pragmatic SEO/GEO recommendations and strong results for my clients.
Recent agency experience in Australia
