A results-focused SEO & GEO freelancer for purpose-driven organisations
A SEO expert and emerging generative engine optimisation (GEO) freelancer based in Melbourne, Australia. Consulting globally.
Freelance consultancy services
SEO & content
Connect more people to your cause with a focused SEO and content audit, strategy and implementation.
SEO remains the foundation of search visibility, with tactics benefitting not only traditional search but AI search.
Generative engine optimisation (GEO)
As more users turn to AI-powered chat and large language models (LLMs) to research information, ensure you remain findable in generative engines like Google’s AI Overviews, ChatGPT and Perplexity
Digital marketing consultancy
Achieve your goals faster with a website strategy, conversion rate optimisation activities and more
User research
Ground your strategies in research with qualitative and quantitative data analysis
I’m Shayna (she/her)
A seasoned marketing consultant, inclusive leader, and curious problem solver who loves getting stuck into interesting challenges to help make the world a better place.
Certified Practitioner of Human-centred Design, LUMA
Certified Change Management Practitioner, Prosci
Working in SEO/GEO, marketing & communications since 2006
Agency, in-house and freelance expertise across sectors
Passionate equality proponent
“I have worked with Shayna for many years. She has provided much needed SEO strategy, guidance and education to myself and wider digital teams. Shayna has an amazing ability to provide both technical and content recommendations and easy to understand explanations of how Google ranks and indexes. I wouldn't hesitate recommending Shayna to assist and improve your SEO.”
— Melanie Tan, Senior Digital Manager, Australian Red Cross